True Currency
About The Client
True Currency is a brand inspired from a movie quote; “The only true currency in this bankrupt world is what you share with someone else when you’re uncool.”
—Lester Bangs, Almost Famous
Concept: Honesty + Integrity = True Currency as an ethically sourced, clean, and eco-friendly brand.
Collaboration
Branding and Package Design
Dragonflies represent change and perspective on change with a maturity and longevity. The equal sign is symbolic of being ethical and showing honesty and integrity while leaving this planet better than we found it.
Below is a sketch of the original development of the dragonfly used in the logo, along with the thought process working through variations of the logo development.
Treat Yourself First
About The Client
Treat Yourself First is an alternative and holistic health service. A health care professional focusing on intuitive energy healing, mental health, chronic pain, holistic healing, and intuition activation.
Collaboration
Branding and Social Media Content
The Business Ensemble for Treat Yourself First focuses on overall health.
Templates for social media and email provide the ease of updating information for each event as needed.
Landing Pages created for email collection to help grow her reach beyond social media.
Concera Media
About The Client
Concera is an Internet marketing and PR agency in Kansas City, Missouri. Worked closely with client to create their vision for a logo brand as they launched their business.
Collaboration
Logo Development
KC4Kids
About The Client
KC4Kids was developed to promote support for school aged children within the Kansas City, Missouri public school system.
Collaboration
Logo Development
Kansas City is referred to as "the city of fountains". Creating a playful logo with a specific color palette, conveying a youthful energy I created a logo with characteristics of a fountain like tree. Styling each offshoot of the branch with a different color created depth and movement to the logo. The colors overlapping at the base created a grid pattern from the line formation which showed a strong 'anchor' base of the tree. The symbolism of being strongly anchored portrays doing the right thing for kids, rooted, and committed to the children within the city.
Lollipop Kiddz
About The Client
Lollipop Kiddz was created by a Music Teacher. Becoming a grandparent inspired Bonnie to come out of retirement in order to bond with her own grandchildren. She wrote and produced an entire album of children's music for babies and toddlers. Her target audience were grandparents wanting to bond with their grandchildren whether near or far.
Collaboration
Logo Development, Product Development, CD Package Design, Printing, and Merch
Gritty Golf Guide
About The Client
Gritty Golf Guide is dedicated to celebrating the 'grit' integral to the challenging game of golf. As a golf course architect, my client specializes in crafting golfing excursions that offer access to some of the most demanding courses worldwide. The Gritty Golf Guide promises a unique golfing experience, combining exclusive access to the world's greatest and most challenging courses with impeccable service in a relaxed atmosphere. Plus, you'll have the privilege of your own personal golf course architect serving as your guide throughout the journey.
Collaboration
Branding and Logo Development
The challenge in creating this logo was embodying the gritty image described by my client. By conceptualizing the 'G' as a face, I was able to craft the letter into an animated grimace, perfectly capturing the frustration a golfer feels when tackling a difficult course.
